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Does Shaadi ever get more deeply involved in the matchmaking process?For about 10 percent of the business, we play the role of matchmaker.Due to the nature of apps, on our phones versus computers, the interfaces are easy-to-use and the profiles are short-and-sweet.
There’s a lot of conversations before the meeting on our platform. The regular matchmaking process can get very stressful. After the initial three or six months, everybody starts asking, “What’s wrong with her? And then there are apps where you “never travel alone,” like Miss Travel, and meet up with a match in a different city, or Bumble, where hetero women have to message men first.