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Being a good reporter, I duly pop along to ‘Boob School’ for a preview and I am informed by my lovely fitter, Anne Squire, that most women and shop fitters still use an outdated measuring technique, which leads to the wrong-sized bras being bought.
“In the days before Lycra, women were measured for bras with a tape measure around their midriff and then they would add four inches so there was some give.
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“Women don’t believe that they could possibly have bigger boobs than Katie Price (formerly known as Jordan), who says she is a DD.
The side boob - created by a bra’s wires in the cup sitting on the breast, causing it to spill out to the side, rather than on a woman’s rib cage. The quadraboob - made by bras which are too tight that make the breast spill over the top of the cup giving the impression of four boobs. The high rider - which is where the back of the bra is too loose and rides up. The big stand off – where the front of the bra doesn’t fit on the sternum. The super drooper - when bra fails to provide enough support. Saggy cups – too much fabric in the bra creates wrinkly cups. The ledge – when the bra causes over uplift making the breasts look like a shelf.Most customers simply won’t take any size DD bras into the changing rooms as they can’t believe they could be bigger than a busty model.There’s a psychological barrier there for a lot of women and it’s a problem.“But actually so many celebrities are wearing the wrong-sized bras and their misinformation becomes what people accept as fact about cup sizes,” explains Laura.
“It’s actually about the relationship between a woman’s back size and the cup.
Despite most women (98 per cent is Laura’s guestimate) who come to Bravissimo being a size D cup and above, people often refuse to try on a bra which is bigger than a D.